Rubber-Necking

"Bus drivers do it in the commuter lane" Now you know.
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"More than 60 percent of wine drinkers are female and women buy 80 percent of the wine sold in the U.S, yet the wine industry has largely ignored them," says Tracey Mason, who, as BBWE's Director of Innovation, spearheaded the project. "So our all-female team started with the question: What do women want?" Through research, the team discovered that an astounding 80 percent of women are dissatisfied with their appearance and that 45 percent are on a diet on any given day. And because of the increased demands of career and home, women have less time than ever for themselves or their friends. "That was our big 'Aha,'" says Mason. "We wanted women to feel better about themselves and their choices, realizing that often our desire to have it all means we have to give up something in return: that yummy dessert, the book we've been meaning to read, or just sharing a laugh with friends over a few glasses of wine."

Amazed to find this after research? What an incredible twit. What an incredible boondoggle. You can be sure that I won't be buying that swill. Or that bunch of bunk they're using to sell it.
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